Bob Moore, the visionary founder of Bob’s Red Mill, passed away on February 10, 2024, leaving behind a legacy of wholesome foods and a vibrant spirit. Moore’s journey into the health food industry began with a desire for a more conscious diet, shared with his wife Charlee. In 1974, they opened Moore’s Flour Mill in Redding, California, marking the beginning of their commitment to whole-grain, healthy foods. They later established Bob’s Red Mill in Milwaukie, Oregon, in 1978, which grew into a flourishing business.
The company’s official Instagram post celebrated Moore’s life, emphasizing his passion for health-conscious eating and his commitment to providing nutritious options. The post stated, “Bob was an inspiration to many. His passion for whole grains and natural foods was the foundation for Bob’s Red Mill, and his legacy will live on in our products and in the company he built.” The company pledged to continue Moore’s legacy, bringing wholesome foods to people worldwide.
In a 2020 interview with CBS, Moore expressed his entrepreneurial spirit, stating, “If I had my life to live over, I would have started way early in this business.” Despite entering the industry later in life, Moore’s dedication transformed Bob’s Red Mill into a household name, offering a diverse range of natural foods.
One of Moore’s most remarkable decisions was gifting the company to his employees in 2010, when Bob’s Red Mill became a $100 million company. This move reflected his values of fairness and benevolence, seeing his employees as contributors to the company’s success.
The COVID-19 pandemic brought both challenges and opportunities for Bob’s Red Mill. The company experienced a surge in product sales amid food shortages panic and increased home baking. Throughout these fluctuations, Moore’s commitment to providing wholesome options remained unwavering.
Moore’s passing is not just a loss for the Bob’s Red Mill family but for the entire health-conscious community he inspired. His larger-than-life personality, energy, and dedication will be deeply missed, but his legacy will endure through the continued mission of bringing nutritious foods to people globally.
